Off the rack furnishings are out. Style-conscious parents are also paying increasing attention to individuality and design in the children's room. With competent consultation, dealers can help them create a private realm for the kids that is stylish, child-oriented and individual.

A bed, a baby's changing unit and a lot of space for play and toys – furnishing a children's room is actually quite easy. However, requirements are increasing under the influence of perfectly styled Instagram living worlds. Parents are also prepared to spend a fair bit. Families in Germany spend more than 400 Euro annually for children's furniture and living accessories. In 2018, the total sales volume of the industry amounted to around 4.5 billion Euro. An attractive market and customers with a big need for consultation.

The environment children grow up in influences their conception of the world. For good reason, parents are giving thought to the design of the children's room – a suitable opportunity for dealers to demonstrate their competence with helpful tips. For example, with this: "Try to see the room with the eyes of your child. What is needed to feel comfortable? Does it like to roughhosue wildly? Or is it more interested in crafts? Does it need a feeling of security?" With such questions, sales consultants assist parents with the choice of an item of furniture that corresponds with the idiosyncrasies of your offspring, its development and creativity.

Experienced parents know that the preferences of their children change daily. As a result, the conventional children's living environments, like colourful pirates or princess rooms, are out. In great demand on the other hand are simple, high quality solid wood furniture that grow with the child or can be flexibly used further after the time in the children's room, for example, the "Nova" dresser of the French manufacturer Sauthon , which also cuts a fine figure in the home office. The modular Filomi furniture system , which accompanies children from the baby's changing unit into the teenage years, convinces with style and versatility. "Made in Germany" also becomes a good sales argument here.

For design, the Scandinavian look in bright, friendly colours is at a premium. Another tip for the customer consultation: storage space for toys is indispensable in the children's room. Even better is when boxes and baskets, for example, from done by deer , are stored in such a way that children can access them easily and tidy up themselves.

When the furniture is subtle and functional, the accessories can be more colourful and playful – like children enjoy them. When designing spaces for rollicking, cuddling and play, the creativity of parents and children is subject to no limits. Whether walls and pillows in favourite colours, a baldachin over the bed, self-made decorations or hand-painted pictures as wall decorations: the personality of the child and the individual character of the room are primarily expressed in the colour design and the lovingly selected details. It becomes even more individual with personalised accessories: for example, wall lamps with the name of the child .

We are already looking forward to how children's rooms will look like in 2021!