Make way for innovative design concepts

Good ideas are especially in demand during challenging times. And young designers have lots of them. This is impressively exemplified by the creative concepts of the Kids Design Award competition for young designers, which can be seen this year under “Selection Kids Design Award 2021” at the RE-START EDITION of Kind + Jugend.

Multifunctional objects that are equally fun as toys that stimulate the imagination as well as children’s furniture, mud shapes and translucent building blocks that turn windows into new play areas: Young designers once again provide inspiration with fresh ideas, while focusing more and more on environmental, social and sustainability aspects.

The distinguished jury selected the most innovative product concepts from a large number of submissions. As part of the RE-START EDITION, Kind + Jugend will once again present the ten most exciting designs with the Selection Kids Design Award 2021 , which will be held as a special event next to the Trend Forum (Hall 10.2, B60/C61):

• Gesa Janßen: Lichtbildbaustein – discovering new play areas
  Colourful, translucent building blocks made of pure natural latex stimulate the child’s imagination offer numerous possibilities for playing on windows and glass panes, adding a whole new dimension to playing, whether at home or on the go.
• Janine Baumeister: Luca – from dollhouse to sideboard
  A toy and piece of piece of furniture at the same time, the Luca dollhouse encourages children to play together. Later on, it can be used as a shelf. The flexible partitions allow endless possibilities.
• Teresa Egger: LUDO – the multifunctional toy
  From side table to rocking chair, reading bench or toy house, LUDO’s neutral multifunctional design offers many possibilities with just a simple 90-degree turn.
• Eoghan Roe: Make Racers – digital races with self-made cars
  With Make Racers, children can build imaginative cars out of cardboard and then scan them with the accompanying app and race them online – a successful combination between the analogue and digital worlds.
• Lukas Konrad/Nina Hacker: SDEGN – the modular children’s coat rack
  A modular coat rack system with an airy, perforated base, a practical plug-in system and separate compartments for dirty clothes makes SDEGN the ideal coat rack for kindergartens.

• Christine Oehme: Werkelküche – play furniture for lots of ideas
  A children’s kitchen or workbench? Kids can decide for themselves because the Werkelküche does away with stereotypes. The top can be used as a sink, work surface or ski slope – children can do whatever comes to mind.
• Simon Kurze: zackig – public space enrichment
  zackig can be anything – a climbing structure, bench or meeting point. Neighbourhood residents can assemble the modular street furniture themselves and change it whenever they want according to their needs.
• Reza Kaboudmehri: Dream Mud – DIY mud puzzle
  It’s so much fun to squish: Children can fill the sustainable Dream Mud puzzle molds made from wheat and beer residue with mud and put them together themselves – a game for all the world’s children, not just the privileged few.
• Catherine Haentges/Alexandra Lieb: FoodLoop – experiencing nature
  Where do our vegetables come from? The holistic FoodLoop growing set allows children in schools and daycare centres to grow their own greens and learn about natural processes.
• Martin Hensel/Henrik Bettels/Sofia Löser: iamkind – high-quality furniture
  High-quality, sustainable, by parents for parents – iamkind stands for high-quality toys, furniture and home accessories made from natural materials that future generations can also enjoy.

Inclusion in the “Selection” represents a great success for the young designers. At the leading trade fair for high-quality baby and toddler products, they have the opportunity to showcase themselves and their designs to an interested trade audience and make valuable contacts.

“Young concept ideas and the trends that emerge from them” – this will also be topic of the Trend Forum talk session “Selection Kids Design Award” on Friday, 10 September at 4 p.m.

Look forward to creative ideas, exciting inspirations and new trends.

Further information on the Kids Design Award can also be found on our website .