A shop has to smile before you can!

Attract more customers with an original shop window and shop design that invites them to linger.

Shopping takes place in our free time. We want to spend it with great people and in an appealing environment. That's why a shop has to radiate this from afar and make us curious to enter.

Especially in our fast-moving times, bricks-and-mortar retailers must succeed in slowing people down, captivating them with unusual images and making their stay as pleasant as possible. 

This starts with an original shop window, which has the task of encouraging passers-by to enter the shop with a special design. The shop itself must then have a radiance with atmosphere to prolong the length of stay, with the aim of increasing sales. 

This presentation will show, among other things, how a shop is perceived in the first place, what makes an original shop window, what construction rules are necessary for this and how a shop can be made more appealing in order to arouse desire.