Cologne: 09.–11.09.2025 #kindundjugend

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Jubiläumskommunikation als Frequenz-Booster: Case Study happybaby | Event on the Kind + Jugend 2024

Anniversary communication as a booster: happybaby Case Study

from Koelnmesse GmbH
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German with english subtitles
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Koelnmesse GmbH
Messeplatz 1
50679 Köln
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The event

25 years of happybaby: EK Retail's successful brand store concept for owner-managed specialised baby retailers is celebrating its big anniversary. This is an occasion to initiate a rebranding and strategy development together with the specialised agency eoa to increase sales and frequency. Discover how online and offline intertwine and boost each other. Learn in a practical way how you can use communication to lead prospective customers directly to your business. Experience in practice how happybaby Partners implement this strategy on site and what hurdles need to be overcome. 

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Speaker(s)

Head of Sales & Concept Management Family EK Home


EK Retail

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Creative Director


elements of art gmbh

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