Cologne: 09.–11.09.2025 #kindundjugend

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Innovation Award 2024

Nominees Maternity & Kids Fashion

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Innovation Award Hopfrög Kids

Hopfrög Kids – KidzQuaRd

Hopfrög Mağazacılık Ve Bilişim Hizmetleri Sanayi ve Ticaret Anonim Şirketi / Turkey / Hall 10.1 | F031

The Hopfrög Kids "KidzQuaRd" shoes blend sustainability, technology, and innovation. Made from upcycled sailcloths and 100% recycled cotton, these eco-friendly shoes feature a recycled Orthoflex insole and TP-Rubber biodegradable outsole for comfort and durability. They integrate a QR code system for emergency family information access, offering peace of mind, especially for parents of children with communication disabilities. The Smart Velcro System (WingVelcros) and Hop-Click Tongue simplify wearing, doubling as a Montessori toy. The Grab-and-Go Ring enhances fine motor skills and STEM interest. Sensory integration is boosted through a textured insole, and a wet-sensing lining prevents foot diseases. The 3F (Feel, Fit, Flex) Barefoot Design supports natural foot development, ensuring lifelong foot health.

Innovation Award Free to Feed Bra

Innovativer 4in1 Still-BH | Free to Feed Bra

myEphelia GmbH / Germany / Hall 10.1 | B050a

The Free to Feed Bra is more than a nursing bra; it simplifies breast-friendly supplement feeding, has pockets for warm and cool pads, allows hands-free pumping with a breast pump, and is comfortable, sustainable, and elegant. Our co-founder and midwife Meike designed this multifunctional bra with a modular system to support women with breastfeeding challenges and adoptive or co-mothers in their breastfeeding journey. Typically, during supplement feeding, a tube is awkwardly attached to the breast with adhesive tape. The bra solves this issue with integrated loops and a system that securely fixes the tube and allows easy changing of breastfeeding positions. Soft pockets provide space for warm and cool pads: warmth helps milk flow, while cooling helps with engorgement. Additionally, a breast pump can be secured. The Free-to-Feed Bra is made from organically certified fabrics in Portugal.