High level of interest from top brands from Germany and abroad

The fantastic atmosphere at the Kind + Jugend trade fair in Cologne in September 2023 has not yet been forgotten and will serve as the benchmark for this year's event. However, Kind + Jugend 2024 does not have to hide from this high standard - quite the opposite. Thanks in part to the dynamic nature of the previous event, over 60 percent of the available exhibition space was already booked in the early booking phase. A few weeks before the trade fair gates open, the anticipation is growing among exhibitors and visitors alike.

But how can the attractiveness of a trade fair be measured - apart from the registration figures, which speak for themselves? An important indicator is undoubtedly the number of returning exhibitors, or companies that have Kind + Jugend marked on their annual calendars. This year, there are also the returnees - exhibitors who initially postponed their participation due to the impact of the pandemic. Following the successful trade fair in 2023, they have now decided to resume their involvement. “For us as a trade fair, the returnees - including Artsana/Chicco, Cybex, Done by Deer or - are a nice confirmation that we are on the right track and that our trade fair is still of major importance for the entire industry,” confirms Jörg Schmale, Director of Kind + Jugend. Frederica Padoa, Chief Marketing Officer at Artsana/Chicco, confirms: “As a leading international event for baby and toddler equipment, Kind + Jugend is a must-attend event for us. This is where we cultivate our relationships with specialist retailers and present ourselves as a committed cooperation partner with in-depth knowledge of the babycare sector.”

Eine inspirierende Mischung aus Erwartung und Vorfreude ist auch bei jenen Unternehmen spürbar, die nach 2023 in diesem Jahr wieder als Ausstellende teilnehmen, den Erfolg der vergangenen Veranstaltung also bereits selbst miterlebt haben. Gabriel Zboralski, Geschäftsführer bei ALVI, fasst seine Einschätzung in Worte: „Die Kind + Jugend Messe ist für uns besonders bedeutsam, da sie die führende Veranstaltung der Baby- und Kinderausstattungsbranche ist. Als Teilnehmer am Messestand ermöglicht sie uns, unsere Neuheiten einem breiten internationalen Publikum vorzustellen, Branchentrends zu erkennen und Partnerschaften zu knüpfen.“ Ähnlich sieht es Julia Kob, Head of Marketing bei Osann: „Die Kind + Jugend ist DAS Schaufenster der Babybranche und die beste Plattform, um mit wesentlichen Stakeholdern ins Gespräch zu kommen.“

Due to high demand, the exhibition area at this year's Kind + Jugend will be slightly larger than at the 2023 event. The novelties trail will provide trade visitors with a comprehensive overview of the latest industry trends, as well as new products and product enhancements.

The expansion of the exhibition space is just one aspect of the improvements being made to the trade fair experience for both exhibiting companies and trade visitors this year. Targeted offers in the event areas and the integration of the networking zone in the outdoor area will provide exhibitors with additional opportunities to exchange ideas with customers and other exhibitors away from their own stand. This exchange of ideas at eye level is what makes Kind + Jugend a unique platform.

The AFTER SEVEN PARTY and the Kind + Jugend Trend Forum, including the presentation of the renowned Innovation Award, are essential components of the perfect Kind + Jugend trade fair experience this year. As proven events, they also offer space for networking and the unique annual opportunity to learn out about relevant industry topics and developments, as well as also to exchange ideas with both existing and new contacts. But that's not all: other exciting events await you on the days of the trade fair in September. Browse through our event search and mark your favourites!

The complete list of exhibitors is constantly updated and can be viewed here .

Companies that would still like to register can find all further information here: https://www.kindundjugend.com/for-exhibitors/become-an-exhibitor/

To accommodate the retailers the trade fair will be held entirely during the week for the first time. The trade fair will take place from Tuesday, September 3 to Thursday, September 5 at the Cologne Exhibition Center.