3 questions for Karen Neblett, Executive Vice President, Kids2
This year you will once again be presenting your products and innovations to an international trade audience at Kind + Jugend in Cologne. What can visitors expect, what can we look forward to at your stand?
Kids2 is thrilled to return to Kind + Jugend and offer an interactive and immersive experience to attendees as they play with our innovative and on-trend collections from Baby Einstein, Bright Starts, Ingenuity and SwaddleMe by Ingenuity—all driven by consumer insights and forward-thinking design.
We will showcase our holistic solutions that help make parenting easier. That includes products that support parents to promote healthy sleep, to focus on leaning milestones, to embrace a flexible life, and to foster healthy daytime routines. We are committed to offering value at every price point and will show you how we deliver that value from opening price points, mid-price to higher price points.
While our the Kids2 innovation has not changed since the last time we showed, much has changed with Kids2 and our growing portfolio of products. We’ve added new categories and even more innovation. Plus, we’re very excited to debut other Kids2 Group entities, sister companies to Kids2, with our media company, Hello Einstein studios, and our parent content community, ParentCo.
We are the Kids2 you know...but we’re even better and we’re excited to show what we have to offer this year!
What do you expect from Kind + Jugend and what are you looking forward to?
Kids2 knows parents and their needs better than anyone. That is because everything we do is grounded in consumer-driven insights that help us deliver solutions that make parenting easier within the home, on the go and all the moments in between. K+J gives us the opportunity to not just tell customers this but showcase in-person our insights and best-in-class innovations that improve the parenting experience through products and beyond with content, tech, community and more. Two new innovative products we look forward to debuting are:
- The first-ever, patent-pending Ingenuity Happy Belly Rock-to-Bounce Massage Seat has integrated belly massage technology offering a circular massage motion to help soothe baby and provide relief from discomfort.
- The Ingenuity Proper Positioner 7-in-1 patent-pending high chair features 7 grow-with-me stages of feeding and promotes good posture to encourage better digestion from newborn to toddler. This 7-in-1 transforms into a toddler high chair and transitions into a booster.
What makes Kind + Jugend special and why is this industry get-together important for you?
K+J always delivers an unforgettable experience, introducing Kids2 to new customers as we connect with our global partners, especially in the European market. As we continue to grow our portfolio and consumer offerings in Europe, we need shows like this to elevate our presence in the market and ensure we are getting in front of all the right buyers and decision makers. The importance of face-to-face connection and the experience to touch, feel and see our products in-person cannot be understated. We love the firsthand opportunity and authentic connections K+J delivers!
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